New Delhi: With Indian Premier League (IPL) matches being shifted out of the country, film producers are optimistic of recovering 10-20 per cent of revenue as cinemas are expecting better occupancy especially for evening and night shows."Now this has become a routine for us. Every year, we postpone some of the releases due to IPL, exams or elections. But the shifting of the tournament may give a chance to films to make money. Not many big-budget films are expected to be released during IPL," says film producer K C Bokadia, adding that elections are a major worry for the industry.
Film critic Komal Nahata is quite optimistic with the difference in time zone if IPL is shifted to England or South Africa.
"I don't see POL matches being given any less attention for the fact of it being shifted to another country. Viewers will still enjoy the match on TV. However, due to time zone difference, evening and late night shows in theatres have better prospects over morning and afternoon shows, he adds."
Another film critic Taran Adarsh says that the new development may provide Bollywood a sigh of relief. "IPL shifting to a foreign land might provide little respite to Bollywood releases from bombing at Box Office, since a viewer would prefer watching Cricket matches for free on TV. The excitement level will be much more in the case of matches. Besides, no big release is expected during IPL season," he says.
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