
SRK, who had switched from Pepsi to Coke after PepsiCo decided to end its association with its most famous brand ambassador a few months ago, is all set to prove the biggest marketing challenge for Coke this summer season.
According to reports, the actor will be seen in a TV ad as part of Sprite’s ‘seedhi baat’ campaign and is expected to make fun of the rival brand.
Quite interestingly, it was Sprite that had started poking fun at Pepsi by coming out with funny spoofs of the latter’s commercials. One of the Sprite ads had also poked fun at Pepsi’s ‘Youngistaan’ commercial featuring SRK.
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